Inspiration: Zara

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For a crucial part of my design and conceptualisation class we have to focus onto one specific store that we feel we could sell our capsule collection to. I have always kept to the same style of fashion, for me personally when I am designing I prefer to keep it very minimal and simplistic with a muted pattern or texture.

Therefore when deciding on where I could see my products for me I have two clear choices

1/ Zara    http://www.zara.com/

2/ &other stories  http://www.stories.com/

Personally for me Zara won out because I love their ability to translate catwalk to high street and I just feel that their approach to outfitting is very similar to my own, &otherstories also has a similar concept and I don’t doubt that in the future I will be using them for a project

I will leave you with some of my favourite images from both the Zara lookbook but also the online style profiles..

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